Our story is really the story of Sam, our founder and CEO. Sam was a college student trapped in a cycle of bad habits that left him feeling depleted and foggy. He knew he wasn’t operating at full capacity. He wanted a healthy alternative to energy drinks and black-market Adderall. Then one day at the pool, Sam swam into a biochemist named Peter.
With Peter’s knowledge of neurotransmitters and brain function, Sam decided to harness the goodness of real food with the power of science. He researched brain supplements and tested their effectiveness on himself using Lumosity games, eventually scoring in the 98.5 percentile in brain strength.
Many rounds of ingredients and combinations later, he created the BrainJuice formula. Since then, his mission has been to perfect the formula by continuously updating the ingredients with the best food-derived sources available.