Our story is really the story of Sam, our founder and CEO. Sam was a college student trapped in a cycle of bad habits that left him feeling depleted and foggy. He knew he wasn’t operating at full capacity. He wanted a healthy alternative to energy drinks and black-market Adderall. Then one day at the pool, Sam swam into a biochemist named Peter.

With Peter’s knowledge of neurotransmitters and brain function, Sam decided to harness the goodness of real food with the power of science. He researched brain supplements and tested their effectiveness on himself using Lumosity games, eventually scoring in the 98.5 percentile in brain strength.

Many rounds of ingredients and combinations later, he created the BrainJuice formula. Since then, his mission has been to perfect the formula by continuously updating the ingredients with the best food-derived sources available.


Mission, Values and Beliefs

Our mission is to naturally unlock the potential of the human mind, body, and spirit.

WE Believe …

  • That nature provides the ultimate blueprint for wellness, by giving us all the molecules we need to maintain optimal health.
  • In uplifting and empowering others with every encounter.
  • In inspiring others through our own actions and ways of being.
  • In embodying integrity, honesty, and authenticity.
  • In continually growing and improving our products, services, and selves.
  • In consciously creating our own lives and choosing to be deeply happy and fulfilled.
  • In loving ourselves, others, and the planet.