is really the story of Sam, our Founder, and CEO. Sam was a college student, trapped in a cycle of bad habits that left him feeling depleted and foggy. He knew he wasn’t operating a full capacity. He wanted a healthy alternative to energy drinks and focus-enhancing drugs. Then, through his MBA program in Entrepreneurship, Sam met a biochemist named Peter.
With Peter’s knowledge of neurotransmitters and brain function, Sam decided to harness the goodness of real food with the power of science. Many rounds of ingredients and combinations later, he created BrainJuice® formula. Since then, his mission has been to perfect the formula by continuously updating the ingredients with the best food-derived sources available.