Our People


Sam Elick

Founder & Chief Product Officer

Sam is passionate about being on the cutting edge of human potential. He is a “natural” biohacker, always researching and experimenting with the latest knowledge relating to natural foods, supplements, fitness, and overall wellbeing. He finds excitement in continuously learning, experimenting, and sharing his findings with others through products and information. Sam holds a BS from the University of Texas, and an MBA from the Acton School of Business, an intensive entrepreneurship program taught by highly successful entrepeneurs. He currently serves as Chief Product Officer of BrainJuice, and is also a co-founder and board member of two other health and wellness startups in Austin, Texas.


Justine Bailey

Chief Happiness Officer & Business Development

Justine is on a mission to empower people to live their fullest, happiest lives. She graduated summa cum laude from UCLA, and then worked in the fitness industry, in the non-profit world, and in education. She finally found her home helping Sam bring BrainJuice to market and building a for-profit, conscious company with a heart. Justine strongly believes in harnessing the power of business to create positive economic, social, and environmental change. She recently completed a Cross-Continent MBA through Duke University’s Fuqua School of Business. Justine always says the only way she is able to do all that she does – personal and professional development, work, exercise, a social life, and family – is by drinking BrainJuice!


Mark Willis


Mark Willis is our “Abundance Guru”! He believes strongly that what is in your thinking determines everything that happens in your life. He believes in setting goals in your personal, professional and spiritual life and living a life without limitations. He is well known as an inspirational leader, an imaginative and inventive thinker, as well as a motivational speaker and instructor. One of his greatest joys is helping others empower themselves to accomplish their life goals. He knows that working together for everyone’s good creates a strong and cohesive company culture, and that is one of the things that attracted him to join our leadership team at BrainJuice.

Mark became a licensed REALTOR at the age of 21. One of his goals was to own his own company, which he did by the time that he was 25. In 1991, he joined Keller Williams Realty as the Team Leader of the company’s largest market center and during that time, he quadrupled the market center’s production. While at Keller Williams Realty International, Mark served in many leadership roles including Regional Director for the Central and South Texas Regions, President, and in 2005 he became the CEO. Under his leadership as CEO, the company became the #1 real estate franchise in North America in agent count.

Mark’s positive energy is evident in every aspect of his life. He loves the outdoors and in particular, being close to the water. He never misses an opportunity to celebrate with his friends. He and his wife and daughter love to travel and experience what life is like in other countries. The one thing that you can count on with Mark is that he is always his authentic self and for many of us, our best friend.


Cindy Cameron

CEO & President

Cindy is a Certified Public Accountant with a passion for business. Present her with a business challenge and she'll roll up her sleeves and find a solution. After beginning her career in public accounting, Cindy held various finance positions across multiple industries including construction, investment management, and even a brewery. She moved to Austin from Kentucky where she still owns a successful business. Solving problems and building teams is what really lights her up--that, and hanging out with her husband and two dogs.


Tony Moy

Vice President of Sales & Marketing

Tony has an entrepreneur spirit and loves to inspire and motivate people. He comes to us from the mortgage and real estate business where he was the CEO of a mortgage, real estate, title, land development, and custom home building companies, before making a change and moving to Austin. He was recently the Director of Sales for one of the largest online fitness companies as well as one of the fastest growing supplement chains in the industry. He has managed over 150 different products, suppliers, from creation, to formulation and final production. Tony has grown his customer, personal and business networks by treating people with the highest level of service and experience while providing the highest quality products.


Rich Robinson

Director Of Marketing

Rich Robinson has spent his career marketing for various CPG companies. When we get BrainJuice on the shelf, Rich is sure to move it off the shelf.


Jennifer White

Director of Operations

Jenn has over 6 years experience in manufacturing and supply chain and over a decade helping CPG businesses scale..