About us

Our Story

Our story starts with the story of Sam, our Co-Founder and Chief Products Officer. Sam was a college student, trapped in a cycle of bad habits that left him feeling depleted and foggy. He knew he wasn’t operating at full capacity. He wanted a healthy alternative to energy drinks and focus-enhancing drugs. Then, through his MBA program in Entrepreneurship, Sam met a biochemist named Peter.

With Peter’s knowledge of neurotransmitters and brain function, Sam harnessed the goodness of real food with the power of science. Many rounds of ingredients and combinations later, they created the BrainJuice formula. Since then, our goal at BrainJuice has been to perfect the formula by continuously updating the ingredients with the best food-derived sources available.

Mission, Values and Beliefs

Our mission is to naturally unlock the potential of the human mind.

We Believe…

  • That nature provides the ultimate blueprint for wellness, by giving us all the molecules we need to maintain optimal health.
  • In uplifting and empowering others with every encounter.
  • In inspiring others through our own actions and ways of being.
  • In embodying integrity, honesty, and authenticity.
  • In continually growing and improving our products, services, and selves.
  • In consciously creating our own lives and choosing to be deeply happy and fulfilled.
  • In loving ourselves, others, and the planet.