About us

Our History

Our story is really the story of Sam, our Founder and CEO. Sam was a college student, trapped in a cycle of bad habits that left him feeling depleted and foggy. He knew he wasn’t operating at full capacity. He wanted a healthy alternative to energy drinks and focus-enhancing drugs. Then, through his MBA program in Entrepreneurship, Sam met a biochemist named Peter.

With Peter’s knowledge of neurotransmitters and brain function, Sam decided to harness the goodness of real food with the power of science. Many rounds of ingredients and combinations later, he created the BrainJuice formula. Since then, his mission has been to perfect the formula by continuously updating the ingredients with the best food-derived sources available.

Mission, Values and Beliefs

Our mission is to naturally unlock the potential of the human mind, body, and spirit.

WE Believe …

  • That nature provides the ultimate blueprint for wellness, by giving us all the molecules we need to maintain optimal health.
  • In uplifting and empowering others with every encounter.
  • In inspiring others through our own actions and ways of being.
  • In embodying integrity, honesty, and authenticity.
  • In continually growing and improving our products, services, and selves.
  • In consciously creating our own lives and choosing to be deeply happy and fulfilled.
  • In loving ourselves, others, and the planet.